Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

COVID-19 lessons can improve health, legal systems

Client interfaces in law and medicine are as moribund as they were a century ago. It’s time to use technology to better advantage

COVID-19 lessons can improve health, legal systemsIn the time of the 1918-19 Spanish flu, the world was very different. Of course, there was no Internet, TV or social media. In fact, there wasn’t even any radio until a few years later. All the news was provided by the newspaper and almost all long-distance transportation was by rail or ship. We’ve come…

BaseLynx keeps all your devices charged

This robust, elegant gadget charges various devices while keeping them organized

BaseLynx keeps all your devices chargedAs your device arsenal or gadget collection grows, so do your charging needs. But there are elegant solutions, like the BaseLynx Modular Charging System from Scosche. I found the real beauty of BaseLynx is in its minimalist design around four charging modules, three of which can operate independently or be powered individually. Hinged together, they…

Square eases card payment challenges for small business

Square eases card payment challenges for small businessKarisa Marra is a business expert at Square. She works with businesses of all sizes and types across Canada: from coffee shops to landscapers to restaurants. In her role, Karisa partners with business owners to help them overcome their challenges in running and growing their business. What is Square and what does it do? Marra:…

Progress? Sport? The two shall never meet

From disputed strike zones to goal-line uncertainty to bloody high-sticks, major-league officiating can't seem to embrace high-tech

Progress? Sport? The two shall never meetIt’s Game Three of the 2019 World Series and the Washington Nationals hope to extend their surprising 2-0 lead in games over Houston. The Nats have revival project Anibal Sanchez on the mound to give Washington fans their first home-field win in a Series since 1933. But the Astros are off to a quick lead.…

Is cash doomed to extinction?

Yes, but probably not for at least another 20 to 30 years

Is cash doomed to extinction?Eliminating cash has huge potential benefits including convenience, security, and cost reduction for retailers, banks, and governments. For customers, there is the benefit of flexibility – a priority increasingly driven by younger generations more comfortable with digital technology and the online world. The combination of these forces means the need for cash has reduced significantly.…

Lifting day-to-day financial stress off employees

Darcy Tuer talks about how ZayZoon is motivated by social impact to allow workers to access their earned wages any time

Lifting day-to-day financial stress off employeesDarcy Tuer is CEO of ZayZoon. He started the company with co-founder Tate Hackert. What is ZayZoon and what does it do? Tuer: ZayZoon is a socially responsible, financial technology and employee wellness company. We partner and integrate with payroll companies to provide employees with the ability to access their earned wages any time rather…

Implementing online safety training that works

Robert Day talks about the technology that Integrity Advocate has developed to verify that online students complete the training required of them

Implementing online safety training that worksIntegrity Advocate co-founder Robert Day is a licensed investigator and paralegal. Can you tell me what you do? Day: I’m a co-founder of a company called Integrity Advocate, as well as a licensed paralegal and investigator. I co-developed the patented technology that Integrity Advocate is known for, which addresses legality and effectiveness concerns associated with…

Making home buying and selling as painless as possible

Ryan Mracek of Keylo wants the online realtor referral service to be the place consumers go to get unbiased, data-based real estate advice

Making home buying and selling as painless as possibleRyan Mracek is owner of Keylo. What is Keylo and what does it do? Mracek: Keylo is Canada’s largest realtor referral service. We use an evidence-based approach to find the best realtor to buy or sell your home for free. We put the odds of success in your favour in an industry notorious for holding…

App gives real estate relationships a leg up

Tarynn Liv Parker of Listing Llama talks about helping people build a real connection with a realtor before listing or buying a home

App gives real estate relationships a leg upTarynn Liv Parker is CEO of Listing Llama. What is Listing Llama and what does it do? Tarynn: Listing Llama is a free app available in the Apple App Store, Google Play Store and online at listingllama.com. Our free tool helps home buyers and sellers to find the realtor who is right for them. It…
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