Edmonton, AB – TheNewswire – March 15, 2022 – LoKnow Inc. (“LoKnow”) announces the acquisition of 100% of the outstanding shares of Dandelion Inc. (“Dandelion”) in an all-cash transaction, reaffirming their continued rapid growth in the advertising technology and data industries. The transaction closed on March 1, 2022. “This acquisition strengthens LoKnow’s position as a leader in providing everyone access to leading advertising technology and audience data,” said Vikram Seth, Founder and CEO of LoKnow Inc.
Dandelion will continue to offer marketing platform access, marketing technology, and data implementation services under the leadership of long-time Dandelion employee and newly appointed President of Dandelion, Jenn Walters. “Since the founding of Dandelion, LoKnow has been one of our most innovative client partners. We’re excited about this new relationship and to continue Dandelion’s journey serving our growing client list with the added access to adtech tools, and data resources of LoKnow,” said Jenn Walters.
Marco Bussadori, former Board Strategy Advisor to Dandelion commented, “Early on in the relationship we realized that our companies shared similar values, so the acquisition felt like a natural fit. We couldn’t have chosen a better buyer to lead Dandelion into the next phase of growth. This is an exit that the start-up team at Dandelion can proudly celebrate.”
“Our vision is for everyone to access, benefit from, and love the vast world of digital advertising”, added Vikram Seth. “With the combined teams of LoKnow and Dandelion, advertisers and agencies will have access to and benefit from their choice of solutions, from fully managed backend digital media buying services, to implementation support for in-housing digital media buying, media automation tools, audience data products, and technology platform licensing and training. Our clients have never had a more complete offering available to them and we’re excited to bring new opportunities and solutions to the table.”
ABOUT LOKNOW
Profitable from day one, LoKnow is one of Canada’s largest and fastest growing start-ups. Founded in Edmonton, AB in 2016 by Vikram Seth, LoKnow develops adtech tools and audience data products to make top digital advertising tools and platforms available to buy-side advertising clients worldwide. LoKnow has expanded their technology and sales offices in Canada to Calgary, Edmonton, Saskatoon, Toronto, Vancouver, and Victoria to leverage top talent across Canada and increase access to technology for all of their clients.
ABOUT DANDELION
Dandelion, founded in Toronto, ON in 2017, has also emerged as one of Canada’s fastest growing start-ups. Dandelion has harnessed their expertise in marketing technology implementation services and campaign services to help advertisers and agencies add acclaimed platforms and tools to their marketing tech stacks. As a Google Marketing Platform (GMP) Sales Partner for North America and Latin America, an Amazon DSP reseller, and sales partner for other adtech tools, Dandelion offers aligned services and sales channels for LoKnow’s adtech and data products.
Click Image To View Full Size
Click Image To View Full Size
INFORMATION
For media and client-related inquiries, please contact Vikram Seth, Founder and CEO, LoKnow at [email protected].
For all inquiries on LoKnow’s adtech and audience products, please contact Travis Riedlhuber, VP Product and Experience, LoKnow at [email protected].
For inquiries on Dandelion’s platform licensing and advanced analytics services, please contact Jenn Walters, President, Dandelion at [email protected].
Copyright (c) 2022 TheNewswire – All rights reserved.
