Canadians opening more businesses today than in the past decade

44,700 Canadians started a business in 2018

Canadians opening more businesses today than in the past decadeCanada’s entrepreneurs are increasingly diverse and opening more businesses today than in the past decade, says new study released Tuesday by BDC (Business Development Bank of Canada). The report’s key findings include: Entrepreneurial activity has increased and the growth trend is expected to continue, with 24 per cent of Canadians surveyed interested in starting or…

Would you like fries with that?

Increase your average sale by getting customers who are already purchasing from you to buy a bit more and watch your sales go up with little effort or cost

Would you like fries with that?My wife Margaret is average, so she says. She tells me that she’s average height, age and bone size for a woman. However, I must say as she left the house this morning with her pants riding several inches above her ankles, she didn’t look normal. I know she was thinking that her husband had…

Need for a job drives many of Canada’s entrepreneurs: report

Need for a job drives many of Canada’s entrepreneurs: reportCALGARY (Troy Media) - Canadians are increasingly starting their own businesses, but in many cases because they feel they have to, according to an international study on entrepreneurship. The 2018 Global Entrepreneurship Monitor (GEM) Canada report found that Canadians are among the most likely in the 49 countries surveyed to see themselves as having both…

Procrastination and the art of dodging work

It certainly makes sense to prioritize your tasks and skip work that offers little overall value. But failing to fulfil commitments won't get you ahead

Procrastination and the art of dodging workI had a hard time writing this article. I’m not sure if it was fatigue or laziness, but I procrastinated even sitting down at the computer until almost the last minute. I had excuses, distractions, a nap and a few squirrels to chase on social media. I even saw something that said Bill Gates, or…

Creating a clear and enduring brand

Abagail Vanmerlin of Brand Theory talks about why encapsulating the culture, values and long-range vision of a company is so important

Creating a clear and enduring brandAbagail Vanmerlin is owner at Brand Theory Inc. What is Brand Theory and what does it do? Vanmerlin: We are a full-service creative agency specializing in the strategic branding of mid-to-large business-to-business organizations. By full service, I mean that we offer a suite of brand deliverables which can be anything from interactive and responsive website…

Freelance makeup artist turns each job into the next one

Makeup artist Karen Malcolm-Pye talks about the work she has done for famous people and why she never rests on her laurels

Freelance makeup artist turns each job into the next oneKaren Malcolm-Pye is a makeup artist in Calgary. What is your career and what do you do? Malcolm-Pye: I’m a freelance makeup artist – a dream job for me really! I do makeup for television, advertising, broadcasting, commercials, weddings, celebrities and anyone else who wants to look and feel a little extra beautiful – and…

How entrepreneurs can go from invisible to invincible

Francesca Moi of Empowering Events talks about building your following and being active and consistent on social media

How entrepreneurs can go from invisible to invincible Francesca Moi is CEO/director of Empowering Events. You describe yourself as the Meetup Queen. What does that mean and what do you do? Moi: Five years ago I wanted to grow my life-coaching business and I couldn’t find a way to get clients until I started a Meetup group and a Facebook group. Within three…

Finding your business’s sweet spot

Berry picking is a lot like business: you need to to work through the thorns, avoid the bears and pick where others aren’t

Finding your business’s sweet spotI like picking berries in the summer. It’s one of those memories that lasts into the fall and winter, much like the frozen berries that are hidden in the freezer for a tasty bit of summer on a cold day. I’m not sure if I was always a good berry picker but I do remember…

Living in a better world, one shared meal at a time

Ivonne Gamboa of GOAT talks about how the food-sharing app can be a difference-maker for many people

Living in a better world, one shared meal at a timeIvonne Gamboa is CEO of GOAT. What is GOAT and what does it stand for? Gamboa: Goat Generation is a mobile app that enables meal sharing among communities in a new and unique way. The term GOAT is used to define an exceptional person, experience or thing – GOAT is the greatest of all time.…

How to make your advertising more effective

Good advertising works to capture attention, elicit emotion and get responses, but most advertisers don't know how to go about achieving those goals

How to make your advertising more effectiveAdvertising can stimulate desire. Not that any advertising I ever participated in when I was single resulted in crowds of female admirers. However, working in the health food industry, I would often strive to create in my customers a desire for better health. My ads would try to kindle a response that would generate traffic…
1 2 3 22