Findability, reputation crucial for hooking online consumers

You really need to control what’s said about you online and you need to show how you respond to all types of situations

Findability, reputation crucial for hooking online consumersYour marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…

Fill those profit holes before they sink your business

Unless you’re a careful operator, you may find yourself among the 60 per cent of businesses where the owners receive very little money at the end of the day

Fill those profit holes before they sink your businessIt was serious business! My brothers and I were neck deep in it. We were digging to China when we were interrupted by the call by our mother for dinner. Digging holes is something boys do. We dug holes for forts, holes for adventures and holes in search of gold. My son at the age of three dug…

Six reasons to conduct regular SEO audits

Performing regular SEO audits on your website is key to maintaining organic search engine rankings and online presence

Six reasons to conduct regular SEO auditsSince search engine optimization (SEO) strategies are constantly evolving and adapting to changes and updates in search engine algorithms, it’s important to ensure that your website stays up to date. Performing regular SEO audits on your website is key to maintaining organic search engine rankings and online presence. There are several reasons why it’s important…

Keyword density: making your content count in Google

How much effort you should take in deciding on keyword density is always a popular topic among bloggers

Keyword density: making your content count in GoogleDeciding on the proper number of keywords – the keyword density – to use in a post is always a popular topic among both successful and newbie bloggers. If you are not familiar with the term, follow along as I describe the key ins and outs of keyword density. What is keyword density? Keyword density…

Why trying to be a perfect leader is a big mistake

Accept that we’re going to make mistakes but we did our best given the time and resources we have at hand

Why trying to be a perfect leader is a big mistakeWhen I was 21, my younger brother Rob (who apparently thought he was a marriage counsellor) told me that there was no perfect wife. He said I should find someone “good enough” and I could make it work if I put in enough effort. So being a late bloomer, I started dating at the ripe…

What happens when businesses become people, too

Businesses are more than a place where we work. A business is a whole, live entity. How can you fuel it as such?

What happens when businesses become people, tooIs a business a person? It’s a question I’ve asked companies for the last decade when supporting their brand development. After all, a defined brand includes adjectives to describe a company’s personality. Think fun, bright, and engaging with Google. Or professional, communicative and articulate for LinkedIn. Diving deeper into the actual definition of a corporation…

Why does Telus treat new customers better than loyal ones?

Create an environment where there’s substantial value for new clients while recognizing and rewarding loyalty

Why does Telus treat new customers better than loyal ones?I wanted to pay my Telus bill recently and because I had to update my credit card, I went to their website to contact customer service. Apparently due to COVID-19, a note on the Telus website tells customers to expect longer than normal waiting times. Last year, before the effects of COVID-19 on their service…

Breaking down the components of a Facebook ad campaign

There are great tools for audiences, you get to be really creative – and you can make ad changes in real time

Breaking down the components of a Facebook ad campaignI’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…

The blessing of COVID-19

The long-term outcome of the prolonged lockdown is positive for many businesses, leaders and families

The blessing of COVID-19As summer comes to a close, with the call of September and school and work bearing down on us, the reality that the effects of COVID-19 linger is indisputable. Businesses, workplaces, schools and universities are all searching for ways to balance risk with service levels. The novelty of working remotely is wearing thin for many…